6 COVID-Approved Ways To Boost Customer Engagement in Loyalty Programs
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
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3 min read
Kimberly Lyons
03/25/20
As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or minimize their loyalty program initiatives. Yet now more than ever modern loyalty programs have the functionality and flexibility to adapt to changing needs.
The main goal of a loyalty program is to be beneficial to customers and grow customer/brand relationships. During times of crisis, loyalty programs allow for brands to double down on these goals by putting their focus on customer service, and engagement. Even when doors are closed and social interactions are reduced, companies can continue supporting customers through expanding offerings and in some cases adapting certain loyalty program strategies.
One of the biggest challenges has been the demand for certain products. Since implementing social distancing has cut down on the ability to shop at physical locations, customers are turning to digital channels for everything from groceries to entertainment. Your customer loyalty program should also be set to accommodate these changing needs.
The consistent messaging throughout the past weeks has developed into a “we’re all in this together” mindset. Support for communities and individuals is key during times of crisis, including brands. Loyalty programs offer great opportunities to extend measures of support not only to customers, but also to your vendors and your partners.
A central topic of COVID-19 is how social distancing and lockdowns are majorly disrupting lifestyles. From growing unemployment to struggling local businesses, the virus's impact has influenced the creation or expansion of many support or relief initiatives. Loyalty programs provide a community platform to either showcase relief outreach efforts or directly assist in community events.
There are several ways loyalty programs can serve both brands and customers during a crisis. When certain business processes have to be suspended or changed, loyalty programs can continue to provide a stable platform for serving and rewarding customers. Even if the COVID-19 response requires changes to loyalty programs, ensuring the customer's well-being remains the primary focus will help brands succeed as they adjust their loyalty strategy for the upcoming weeks and months.
If you're looking for more information on loyalty programs that can help support your brand during times of crisis, Contact the customer loyalty and rewards experts at Brandmovers today!
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