As Quarantines Start To Lift Brands Are Asking...Now What?

So the entire world has just gone through an unprecedented economic shutdown to prevent the spread of COVID-19. There has been a lot of conversation about all the things people can’t wait to do: eat at their favorite restaurants, visit their favorite stores, see a show, etc. Now, some countries and states are beginning to lift their quarantines, and brands are tentatively implementing measures to resume providing their standard products and services safely. It’s vital to position yourself to be top of mind during that crucial time.

But how do you participate in this “gold rush” when you are a CPG brand, hospitality, or service company? Even with unprecedented consumer spending, everyone will still be looking for the best deal possible. This can be a perfect opportunity for your company to partner with key merchants to utilize your combined market influence to present unique offerings and discounts.

Brandmovers is a leading provider of loyalty programs for B2C and B2B companies. But sometimes loyalty is about long-term customer interaction, and what is needed is a more transactional, quick-win. At this time, we can offer a multi-tier strategy that can step up your customer acquisition and drive long-term loyalty.

First: Develop an offers platform

Communicate with your merchant partners and complementary product providers to craft a set of offers that are unique in the marketplace. Even if your business doesn’t directly benefit from the instant boost, your branded marketplace remains a top-of-mind destination. It’s key to make the effort to execute the offer low in the beginning. Surprise and delight your customers with a friction-free benefit.

Second: Add a promotional layer

One way to ensure that consumers return to your platform rather than competitors' is to add a giveaway as an incentive. “Activating” an offer may be as simple as checking a box once you have registered your account for each interesting offer. But having that click also count as an entry into a sweepstakes can be a compelling retention tool, keeping consumers coming back again and again.

Third: Unlock exceptional offers

Your new offers platform can be accelerated with a “premium” offers level that requires consumer contributions. There are many interesting ways to get users to contribute to “unlock” premium offers: uploading recent receipts, sharing content on social media, completing surveys, providing reviews, etc. This will strengthen your connection with your customers and introduce them to the concept of “earning” rewards.

Fourth: Consumer Loyalty

All consumers who have been interacting with your platform can be easily converted into point-earning loyalty members using our platform. Additionally, you can deposit some points at launch to reward them for the activity they have already conducted.

Obviously, these steps involve a complex analysis of your company and its offerings to fine-tune any of these strategies to suit your particular needs. Please get in touch with us for a free consultation to explore potential loyalty and promotional strategies for your company.