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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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Creating A Customer Engagement Strategy
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Expanding Horizons: Brandmovers Acquires Award-Winning Agency, The A Team

Expanding Horizons: Brandmovers Acquires Award-Winning Agency, The A Team

Brandmovers, Inc., a global leader in loyalty programs and promotions, is proud to announce the acquisition of The A Team, an award-winning brand development and content creation agency. 

The A Team, known for its award-winning omnichannel shopper marketing B2C campaigns and strategies, brings a wealth of experience in consumer promotion, social media, digital development, brand strategy, and creative design to Brandmovers. Founded in 1999, The A Team has gained national recognition for its excellence in brand positioning, social media management, content creation, and sweepstakes management. The A Team has built enduring relationships with clients ranging from SMBs to Fortune 500 brands and has successfully executed international sweepstakes in more than 30 countries.

This strategic acquisition strengthens Brandmovers' position as an industry leader in loyalty programs and promotions, enhancing its ability to deliver innovative, data-driven, and high-impact strategies to clients worldwide. By integrating The A Team’s capabilities, both companies can leverage their combined years of expertise in developing and executing fully integrated promotions and loyalty programs, expanding their global footprint and client base. 

Clients of both Brandmovers and The A Team will benefit from an expanded suite of services and expertise, including SOC 2 and PCI-compliant platforms, loyalty programs, social media services, digital marketing, creative design, and experiential productions – all under one roof. This consolidation of offerings will streamline the client experience and provide a one-stop solution for their promotional, loyalty, and advertising needs.

Andy Cohen of the A Team stated, “The A Team LLC has been very successful for the brands we have worked on and clients we worked with for the past 25 years. I am proud of our success and very excited for our entire team to join Brandmovers Inc.  Our agency will be even better with the new capabilities that we will be able to offer.”

The combined expertise of Brandmovers and The A Team will create a more competitive and innovative force within the digital promotions and loyalty program sector, raising the bar for service and technology standards.

Andrew Mitchell, CEO of Brandmovers, Inc. said, “We are excited to combine two companies that share the same vision, culture and values. From our early discussions to the final closing date, it was clear to our executive teams that we both had a clear strategic vision for the new united company. Customers from both companies will now have additional access to creative services combined with world-class marketing technologies, platforms, and integration software that allows enterprises to exchange data securely without significant internal impact.”

 

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What's next for Brandmovers and The A Team? 


Clients and partners of both companies can expect the same high-quality service from their same dedicated teams, and eventually look forward to even more service offerings as we combine our shared resources and expertise. We're excited to start
this new chapter, bringing you enhanced capabilities and innovative solutions to elevate your brand's loyalty programs and promotions. 

Visit our announcement page to learn more about Brandmovers and The A Team and to access more resources.