Why Customer Retention Should Be One Of Your Program Goals
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
Loyalty (2)
Understanding Customer Churn
Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...
Why Building Brand Trust is Important
Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to...
Three Loyalty Program Features To Use More Often
When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...
Four Ways To Increase Customer Lifetime Value
Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to...
Fun Ideas For Treating (Not Tricking) Loyalty Program Members
Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...
5 Emails To Help Boost Rider Engagement In Transit Loyalty Programs
Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...
Getting Buy-In For Your Loyalty Program
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
How To Increase Your Member Activity Rate Using Loyalty Program Tiers
Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...
What B2B Companies Can Learn From B2C Companies About Growing Loyalty
Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...