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Loyalty COVID-19

How Brands Can Use Loyalty Programs To Support Customers During COVID-19

As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or mi...


How You Can Make Sure Customers Don't Lose Out On Rewards Points

Most people who join loyalty programs have experienced losing out on rewards at one time or another. The redemptions which go unredeemed. The punch ca...


Your Loyalty Program Post-Launch Checklist

Once you’ve officially launched your loyalty program, you might be overly  focused on making progress. You make plans to expand and incorporate some e...


Consumer Brand Loyalty: What Three Retail Loyalty Leaders Have In Common

The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and #12...


Reimagining Loyalty For Today's Customer

Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer loyalty...


The Loyalty Program Features Customers (and Companies) Want

Despite the (at-times) fickleness of human nature, knowing what your customers want and what matters to their decision-making can pay off enormously. ...

Loyalty Loyalty Strategy

Measure Your Program Utilization With This Key Metric

The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?

Loyalty Loyalty Strategy

3 Examples of Unique Loyalty Strategies

Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in almost...


Why Customer Retention Should Be One Of Your Program Goals

According to Gartner Group, 80% of your company’s future revenue will come from just 20% of your existing customers. Yet the focus tends to be on acqu...

Loyalty Loyalty Strategy

Here Are The Perks Of Having A Loyalty Rewards Wishlist

It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing con...