How to Increase Customer Lifetime Value
Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to...
Loyalty (2)
Fun Ideas For Treating (Not Tricking) Loyalty Program Members
Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...
5 Emails To Boost Transit Loyalty Program Engagement
Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...
Getting Buy-In For Your Loyalty Program
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
Tips To Motivate Loyalty Members To The Next Program Tier
Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...
What B2B Companies Can Learn From B2C
Most people are familiar with how organizations and companies are typically assigned into one of two sectors: B2B and B2C. It starts in the name:...
3 Real-Life Examples of Loyalty Programs That Build Relationships
At Brandmovers we're firm advocates for relationship-based customer loyalty program, not transaction-based. The concept is simple: relationship-based...
How To Use Content To Grow Customer Loyalty
Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...
Best Practices For Announcing Changes To Your Loyalty Program
If you're running a loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a "set-it-and-forget-it"...
What Customers Want From Their Loyalty Programs In 2021
The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of...