How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program
In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...
Loyalty
3 Ways CMOs Can Boost Customer Retention
For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...
Relationship Marketing- Guiding Customers From Attraction To Advocacy
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...
How To Avoid These Common Loyalty Program Issues After Launch
Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...
5 Essential Questions to Ask Before Running a Loyalty Promotion
The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in...
How To Market To Different Types of Transit Riders
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
Why Customer Retention Should Be One Of Your Program Goals
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
Understanding Customer Churn
Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...
Why Building Brand Trust is Important
Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to...
Three Loyalty Program Features To Use More Often
When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...