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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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Loyalty (4)

Use Promotions To Put Some Excitement Into Your Loyalty Program

If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....

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Tips For Increasing Customer Engagement In Your Loyalty Program

Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....

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As Quarantines Start To Lift Brands Are Asking...Now What?

So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been...

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5 Ways To Grow Customer Loyalty In Tough Times

Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...

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How Recycling Can Boost Brand Loyalty

Irecently watched the “Plastic Wars” episode on Frontline (viewable here). It was quite eye-opening, but for less-obvious reasons than were presented...

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How Brands Can Use Loyalty Programs To Support Customers During COVID

As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or...

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How You Can Make Sure Customers Don't Lose Out On Rewards Points

Most people who join loyalty programs have experienced losing out on rewards at one time or another. The redemptions which go unredeemed. The punch...

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Your Loyalty Program Post-Launch Checklist

Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some...

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Consumer Loyalty: What Three Retail Loyalty Leaders Have In Common

The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and...

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Reimagining Loyalty For Today's Customer

Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...

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