As Quarantines Start To Lift Brands Are Asking...Now What?
So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been...
Loyalty (4)
5 Ways To Grow Customer Loyalty In Tough Times
Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...
How Recycling Can Boost Brand Loyalty
Irecently watched the “Plastic Wars” episode on Frontline (viewable here). It was quite eye-opening, but for less-obvious reasons than were presented...
How Brands Can Use Loyalty Programs To Support Customers During COVID
As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or...
How You Can Make Sure Customers Don't Lose Out On Rewards Points
Most people who join loyalty programs have experienced losing out on rewards at one time or another. The redemptions which go unredeemed. The punch...
Your Loyalty Program Post-Launch Checklist
Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some...
Consumer Loyalty: What Three Retail Loyalty Leaders Have In Common
The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and...
Reimagining Loyalty For Today's Customer
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...
Measure Your Program Utilization With This Key Metric
The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?
3 Examples of Unique Loyalty Strategies
Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in...