Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty
Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...
Loyalty (4)
Use Promotions To Put Some Excitement Into Your Loyalty Program
If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....
Tips For Increasing Customer Engagement In Your Loyalty Program
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....
As Quarantines Start To Lift Brands Are Asking...Now What?
So the entire world has just gone through an unprecedented shutdown in economic activity to prevent the spread of the COVID-19 virus. There has been...
5 Ways To Grow Customer Loyalty In Tough Times
Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...
How Recycling Can Boost Brand Loyalty
I recently watched the “Plastic Wars” episode on Frontline (viewable here). It was quite eye-opening, but for less-obvious reasons than were...
How Brands Can Use Loyalty Programs To Support Customers During COVID
As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or...
Your Loyalty Program Post-Launch Checklist
Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some...
Consumer Loyalty: What Three Retail Loyalty Leaders Have In Common
The Brand Keys 2017 Consumer Loyalty Leaders List confirmed that Apple, Amazon, and Nike all prove to be loyalty leaders, claiming the #3, #1, and...
Reimagining Loyalty For Today's Customer
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...