Reimagining Loyalty For Today's Customer
Our client Mastercard partnered with Harvard Business Review Analytic Services to ask 400 executives globally about their approach to customer...
Loyalty (5)
Mastering Loyalty Program Optimization: The Key Role of Redemption Rates
The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?
Breakthrough Loyalty Strategies Transforming Brand Relationships
Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in...
Transform Customer Loyalty: The Power of Rewards Wishlist Functionality
It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing...
How To Design a Tiered Rewards Program
A common issue with customer loyalty programs is when they fail to keep customers active and engaged after the initial sign-up. The best solution is...
The Digital Evolution of Consumer Loyalty
In today's technological landscape, consumer expectations have fundamentally transformed. Brands are now required to engage in two-way conversations,...