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Loyalty Guides

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Seven Strategies For Promoting Your Loyalty Program 

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SoCal Explorer Loyalty Program

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Understanding The Value and ROI Of Customer Loyalty Programs
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Loyalty (3)

How To Optimize Your Loyalty Program Using Data Analytics And Reports

Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...


6 Methods To Boost Customer Engagement in Your Loyalty Program

COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...


The Loyalty Program Features Customers (and Companies) Want

Despite the (at-times) fickleness of human nature, knowing what your customers want and what matters to their decision-making can pay off enormously....


Understanding The Benefits Of Tiered Loyalty Programs

Around just about every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether...


Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...


Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty

Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers...


The Easy Way To Test-Start A Loyalty Program

There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...


Here's How You Can Drive New Enrollments In Your Loyalty Program

The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a loyalty...


Use Promotions To Put Some Excitement Into Your Loyalty Program

If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....


Tips For Increasing Customer Engagement In Your Loyalty Program

Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....