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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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SoCal Explorer Loyalty Program

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Loyalty (3)

How To Use Content To Grow Customer Loyalty

Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...

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Best Practices For Announcing Changes To Your Loyalty Program

If you're running a loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a "set-it-and-forget-it"...

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What Customers Want From Their Loyalty Programs In 2021

The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...

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How To Optimize Your Loyalty Program Using Data Analytics And Reports

Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...

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6 Methods To Boost Customer Engagement in Your Loyalty Program

COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...

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The Top Features Customers and Companies Want In Loyalty Programs

The Top Features Customers and Companies Want In Loyalty Programs

In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...

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Understanding The Benefits Of Tiered Loyalty Programs

Around every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether it is the...

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Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...

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Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty

Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers...

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Here's How You Can Drive New Enrollments In Your Loyalty Program

The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a loyalty...

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