How To Optimize Your Loyalty Program Using Data Analytics And Reports
Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...
Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
Despite the (at-times) fickleness of human nature, knowing what your customers want and what matters to their decision-making can pay off enormously....
Around just about every corner you will find another book, article, or seminar telling you everything you need to know to “move up” in life. Whether...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers...
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a loyalty...
If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....
Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....