Understanding What Brands Like and Dislike About Their Loyalty Management Tools
Many businesses are tapping into the benefits of loyalty programs, aiming to increase customer retention and profitability. However, the efficacy of...
Loyalty
The Easy Way To Test-Start A Loyalty Program
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
How to Increase Sales and Improve Marketing Using an Integrated Loyalty Program
In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...
3 Ways CMOs Can Boost Customer Retention
For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...
Relationship Marketing- Guiding Customers From Attraction To Advocacy
To run a successful loyalty program, it’s important to nurture a relationship with your customers. Relationship marketing focuses on building...
How To Avoid These Common Loyalty Program Issues After Launch
Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...
5 Essential Questions to Ask Before Running a Loyalty Promotion
The simplest of questions have the most complex answers. Running a promotion can be exciting, but don't let the nerves distract you from putting in...
How To Market To Different Types of Transit Riders
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
Why Customer Retention Should Be One Of Your Program Goals
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
Understanding Customer Churn
Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...