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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Kimberly Lyons

Supercharge Your Loyalty Strategy with These Best Practices

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped for? The secret to success when it comes to loyalty programs is finding ways to make them stand out -...

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The Key Things To Know About Managing Loyalty Program Liability

Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...

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One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...

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Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...

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How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...

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Three Promotions To Help Your Brand Launch A New Product

Three Promotions To Help Your Brand Launch A New Product

New product launches are exciting times! Your brand has gone through the process of designing concepts, building, and testing, and making final...

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Prizing Strategy – The Quantity Over Quality Debate

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and...

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How To Avoid These Common Loyalty Program Issues After Launch

Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...

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Top Loyalty Program Integrations To Look For In A Loyalty Platform

Top Loyalty Program Integrations To Look For In A Loyalty Platform

When it comes to unlocking the full possibilities of what a customer loyalty program can do, one aspect brands shouldn’t overlook is integrations. A...

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4 Perks Loyalty Programs Provide For Lotteries

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty...

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