The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers, simply for the reason that looks better on paper.
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When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...
Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...
Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers...
There's a lot that goes into a purchase decision.
Including a section for Frequently Asked Questions (FAQs) is a valuable part of both running and promoting your loyalty program. Among its many uses,...
Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...
Most people are familiar with how organizations and companies are typically assigned into one of two sectors: B2B and B2C. It starts in the name:...
