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There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring customers remain motivated and engaged in redeeming their earned rewards. After all, effective...
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Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...
Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...
B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...
Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...
Channel incentive programs are a huge benefit to B2B businesses. They help forge stronger partnerships, increase sales and growth, drive better...
While loyalty programs have long thrived in the B2C space, they’ve only recently begun to play a more prominent role in the B2B sector. As more...
The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...
The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...
When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...
