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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Kimberly Lyons

Prizing Strategy – The Quantity Over Quality Debate in Digital Promotions

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, and consumer trends, figuring out the right prizing can take some legwork. At the heart of every discussion...

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How To Avoid These Common Loyalty Program Issues After Launch

Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...

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Top Loyalty Program Integrations To Look For In A Loyalty Platform

Top Loyalty Program Integrations To Look For In A Loyalty Platform

When it comes to unlocking the full possibilities of what a customer loyalty program can do, one aspect brands shouldn’t overlook is integrations. A...

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4 Perks Loyalty Programs Provide For Lotteries

Not many people might associate loyalty and lottery programs together. But in reality lotteries can benefit significantly from establishing loyalty...

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Why You Should Care About Your Loyalty Program's Point Breakage Rate

What Is Point Breakage In Loyalty Programs And Why Should You Care?

There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring...

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How to Increase Digital Adoption & App Usage Among Transit Riders

Similar to many other industries, the transit sector over the past few years has pivoted their approach in response to changes in customer needs and...

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How Transit Authorities Can Build Public Transit Ridership

Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities...

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How To Boost Partner Participation In Your B2B Loyalty Program

B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...

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Top Benefits Of Using A B2B Loyalty and Incentive Program

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...

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How To Unlock The Potential Of Your Channel Incentive Program

Channel incentive programs are a huge benefit to B2B businesses. They help forge stronger partnerships, increase sales and growth, drive better...

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