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Kimberly Lyons

Understanding What Brands Feel About Their Loyalty Management Tools

Many businesses are tapping into the benefits of loyalty programs, aiming to increase customer retention and profitability. However, the efficacy of such strategies depends on having the right loyalty management tools used to administer these...

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Best Practices For Creating A Top-Performing Channel Incentive Program

Best Practices To Follow For Successful Channel Incentive Programs

As B2B industries evolve, the significance of channel incentive programs in driving partner engagement and loyalty has never been more crucial....

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4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives

4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives

Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...

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How To Effectively Market and Promote B2B Loyalty and Incentive Programs

How To Effectively Market & Promote B2B Loyalty and Incentive Programs

The B2B environment is evolving, impacting how we establish and sustain business connections. Although trust and dependability remain essential,...

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How To Increase Personalized Customer Experiences In Loyalty Programs

How To Increase Personalized Customer Experiences In Loyalty Programs

In an era where customer relationships are the gold standard for brand success, personalization isn't just a trend; it's an evolution of customer...

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How To Create Successful Loyalty Programs Using A/B Testing

The Key To Highly Successful Loyalty Programs? A/B Testing

Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...

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How Quickly Can You Launch A Loyalty Program?

How Quickly Can You Launch A Customer Loyalty Program?

Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...

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The Power of Integration: Tips for Boosting Program Performance

In today's highly competitive market, a loyalty program operating alone in a silo just isn't going to survive for long. For a loyalty program to...

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Play by the Rules: Top Legal Guidelines To Know For Sweepstakes, Contests, & Promotions

Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More

Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...

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How B2B Loyalty & Incentive Programs Can Elevate The B2B Buyer Journey

How B2B Loyalty & Incentive Programs Can Elevate The B2B Buyer Journey

In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...

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