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In an era where customer relationships are the gold standard for brand success, personalization isn't just a trend; it's an evolution of customer service. For loyalty programs, the ability to create a member experience that feels tailor-made can be...
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Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...
Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...
In today's highly competitive market, a loyalty program operating alone in a silo just isn't going to survive for long. For a loyalty program to...
Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...
In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...
The public transit industry is at a crucial turning point with declining ridership, aging infrastructure, and increased demand. Keeping up with the...
In today's competitive business landscape, customer loyalty is more valuable than ever, especially in the world of B2B. A loyal customer base serves...
