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LOYALTY RESOURCES

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From Strategy to Success: Marketing B2B Loyalty and Incentive Programs

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CASE STUDY

Metrolink loyalty program case study CTA
SoCal Explorer Loyalty Program

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FEATURED RESOURCE

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Creating A Customer Engagement Strategy
For Your Loyalty Program

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Kimberly Lyons

Supercharge Your Loyalty Strategy with These Best Practices

Are you tired of your loyalty program failing to engage customers? Have you tried different tactics, but still not achieving the results you hoped for? The secret to success when it comes to loyalty programs is finding ways to make them stand out -...

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The Key Things To Know About Managing Loyalty Program Liability

Loyalty programs have become an integral part of most marketing strategies, and for good reason. They help create lasting and profitable...

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One Key Factor To Consider When Picking A Loyalty Program Provider

Once you’ve decided to start a loyalty program, the next step is usually determining how to go about doing so. One option is to build and run your...

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Uncovering the Leading Indicators of a Successful Loyalty Program

There’s an ever-growing stack of evidence showing that customer loyalty programs are significantly beneficial for both businesses and their...

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How To Identify & Tighten The Gaps In Your Loyalty Marketing Strategy

What Is Loyalty Marketing And Why Do Brands Need It? By definition loyalty marketing is a marketing strategy in which a company focuses on growing...

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Three Promotions To Help Your Brand Launch A New Product

New product launches are exciting times! Your brand has gone through the process of designing concepts, building and testing, and making final...

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Prizing Strategy – The Quantity Over Quality Debate

There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, consumer...

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Feeling Like Your B2B Incentive Program Has Stalled? This Could Be Why

Companies want their loyalty programs to succeed. Ask any program administrator and they’ll agree that ensuring their program is working smoothly and...

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Smarter Incentives #1 - The Key To Winning More B2B Customer Loyalty

With the slew of challenges facing the B2B industry today - inflation, supply chain instability, rapidly evolving technology and workplace...

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How To Avoid These Common Loyalty Program Issues After Launch

Every loyalty program will run into issues sooner or later. As much as we hope for a problem-free loyalty program, nothing can ever be 100% perfect...

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