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Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and engagement, and much more – if executed correctly. However, these promotions also require careful navigation...
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In today's competitive B2B market, identifying key touch points and selling points throughout the buyer journey is essential to attracting and...
There are times when brands don’t want to dive 100% into loyalty programs. Research shows that loyalty programs help companies increase market share,...
With the holidays just around the corner, it’s time to start thinking about what you can do as a loyalty marketer to build customer loyalty over this...
The public transit industry is at a crucial turning point with declining ridership, aging infrastructure, and increased demand. Keeping up with the...
In today's competitive business landscape, customer loyalty is more valuable than ever, especially in the world of B2B. A loyal customer base serves...
Every day, businesses receive a steady stream of transactional data, including purchases, product information, and customer details. Receipt...
In today's highly competitive market, it's not enough to simply offer a loyalty program; it needs to be integrated seamlessly with other tools and...
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
For CMOs and marketers, customer retention should be a top priority. Keeping customers coming back helps ensure your business can generate loyalty...
