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B2B Loyalty

Tips For Unlocking The Potential Of Your Channel Incentive Program

Channel incentive programs are a huge benefit to B2B businesses. They help forge stronger partnerships, increase sales and growth, drive better produc...

Channel Incentives B2B Loyalty

3 Statistics That Show The Benefit of B2B Loyalty and Incentive Programs

While loyalty programs have long thrived in the B2C space, they’ve only recently begun to play a more prominent role in the B2B sector. As more compan...

Customer Loyalty Loyalty Strategy

Two End-of-Year Opportunities To Show Appreciation For Customer Loyalty

The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened, th...


Why Customer Retention Should Be One Of Your Program Goals

The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new customers...

Loyalty Customer Loyalty Loyalty Program

Three Loyalty Program Features To Use More Often

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program, cer...

Loyalty Customer Loyalty Loyalty Data

Fun Ideas For Treating (Not Tricking) Loyalty Program Members

Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage ...

Customer Loyalty

Top Indicators That Your Brand Needs A Loyalty Program

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers kee...

Customer Loyalty

What Factors Influence Customer Purchasing Decisions?

There's a lot that goes into a purchase decision.

Loyalty Program

How To Write Loyalty Program FAQs

Including a section for Frequently Asked Questions (FAQs) is a valuable part of both running and promoting your loyalty program. Among its many uses, ...

Loyalty Loyalty Strategy

5 Emails To Boost Transit Loyalty Program Engagement

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of ever...