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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Kimberly Lyons

Stand Out From The Crowd: How To Differentiate Your Loyalty Program

The dynamics of customer loyalty are continually shifting. Gone are the days when a punch card for a free coffee after ten purchases sufficed for most consumers. In our digital era where choice is abundant and time is short, a robust loyalty program...

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From Start to Finish: Loyalty Program Implementation Timeline and Best Practices

From Start to Finish: Loyalty Program Implementation Timeline and Best Practices

Loyalty programs have become a staple in the arsenal of marketers aiming to fortify customer relations, reward patrons, and drive repeat business....

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Understanding What Brands Feel About Their Loyalty Management Tools

Many businesses are tapping into the benefits of loyalty programs, aiming to increase customer retention and profitability. However, the efficacy of...

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Best Practices For Creating A Top-Performing Channel Incentive Program

Best Practices To Follow For Successful Channel Incentive Programs

As B2B industries evolve, the significance of channel incentive programs in driving partner engagement and loyalty has never been more crucial....

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4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives

4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives

Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...

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How To Effectively Market and Promote B2B Loyalty and Incentive Programs

How To Effectively Market & Promote B2B Loyalty and Incentive Programs

The B2B environment is evolving, impacting how we establish and sustain business connections. Although trust and dependability remain essential,...

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How To Increase Personalized Customer Experiences In Loyalty Programs

How To Increase Personalized Customer Experiences In Loyalty Programs

In an era where customer relationships are the gold standard for brand success, personalization isn't just a trend; it's an evolution of customer...

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How To Create Successful Loyalty Programs Using A/B Testing

The Key To Highly Successful Loyalty Programs? A/B Testing

Whether you're looking to attract new customers, boost revenue from existing clients, or cultivate brand loyalty over the long term, running a...

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How Quickly Can You Launch A Loyalty Program?

How Quickly Can You Launch A Customer Loyalty Program?

Once companies decide to start pursuing a loyalty program, several questions begin to emerge: how much does it cost? What resources do we need? How...

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The Power of Integration: Tips for Boosting Program Performance

In today's highly competitive market, a loyalty program operating alone in a silo just isn't going to survive for long. For a loyalty program to...

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