As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands need to continue engaging with customers using a dedicated post-purchase strategy. This also is a...
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In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...
When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel...
There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right....
So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your...
For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow...
While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality successful loyalty programs are...
If you've done any research into loyalty programs or loyalty program design, chances are you've run across the phrase "Keep loyalty programs simple!"...
If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...
Developing brand loyalty among customers is useful for a number of reasons, from attracting new customers to retaining current ones. When customers...
