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If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a "set-it-and-forget-it" approach to managing a loyalty program is actually one of the top reasons some loyalty...
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Customers across both B2B and B2C industries have changed how they purchase due to the Internet. Traditionally B2B industry customer base emphasized...
The loyalty industry has always, understandably so, revolved around the customer. When you evaluate the state of customer loyalty at the end of last...
Help loyalty program owners increase ROI and sustain growth from Direct Sales, Dealers/Channels, and Customers through design and strategic services....
Like with all marketing strategies, successful customer loyalty programs and loyalty marketing do not follow a “set it and forget it” plan. They are...
COVID-19 uprooted a lot of lifestyles across every type of customer base. Travel, social interaction, and shopping habits were the biggest affected...
As most marketers know the journey doesn't stop once a customer completes a purchase. On the contrary, in order to keep retaining customers, brands...
In today's highly competitive markets, knowing what customers want and what matters to their decision-making can pay off enormously. Marketers turn...
When whole industries go into survival mode due to extreme circumstances — like the impact caused by COVID-19 — these are the times that channel...
There are several ways a sales and channel incentive program can benefit and improve B2B marketing efforts across the board -- when done right....
