What Factors Influence Customer Purchasing Decisions?
There's a lot that goes into a purchase decision.
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How To Write Loyalty Program FAQs
Including a section for Frequently Asked Questions (FAQs) is a valuable part of both running and promoting your loyalty program. Among its many uses,...
5 Emails To Help Boost Rider Engagement In Transit Loyalty Programs
Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...
Getting Buy-In For Your Loyalty Program
A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...
How To Increase Your Member Activity Rate Using Loyalty Program Tiers
Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...
What B2B Companies Can Learn From B2C Companies About Growing Loyalty
Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...
3 Real-Life Examples of Loyalty Programs That Build Relationships
At Brandmovers we're firm advocates for relationship-based customer loyalty programs, not transaction-based. The concept is simple:...
How To Use Content To Grow Customer Loyalty
Content marketing is one of the most powerful strategies used today to acquire customers. Companies who utilize content marketing have had proven ROI...
Best Practices For Announcing Changes To Your Loyalty Program
If you're running a customer loyalty program, one rule to always follow is this: loyalty programs should never be stagnant. Following a...
How Manufacturers Use Personalization To Drive Customer Purchases
Personalization Drives Purchase Decisions Personalization has become a critical strategy across industries. Research shows 80% of consumers are more...