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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Kimberly Lyons

4 Things To Do Before You Launch Your Loyalty Program

So you’re getting ready to launch your loyalty program? Congratulations! After carefully going through the steps for designing and building your loyalty program, getting to launch is an exciting milestone. After this point your focus will be on...

Loyalty Strategy
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Three Key Aspects Of A Successful Channel Incentive Program

For B2B organizations, channel partnerships are a strategic, mutually beneficial relationships that help drive sales, increase market share, and grow...

Channel Incentives
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Adjusting Your Loyalty Program For The Pandemic

While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are...

Loyalty Customer Loyalty COVID-19
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What 'Keep Your Loyalty Program Simple' Actually Means

If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...

Loyalty Customer Loyalty Loyalty Data
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Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...

Loyalty Customer Loyalty Customer Engagement
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Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty

Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...

Loyalty Customer Loyalty Loyalty Data
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Here's How You Can Drive New Enrollments In Your Loyalty Program

Here's How You Can Drive New Enrollments In Your Loyalty Program

The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a...

Customer Loyalty Promotions Loyalty Program
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Use Promotions To Put Some Excitement Into Your Loyalty Program

If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....

Loyalty Customer Loyalty Promotions
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Tips For Increasing Customer Engagement In Your Loyalty Program

Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....

Loyalty Promotions Customer Engagement
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5 Ways To Grow Customer Loyalty In Tough Times

Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...

Loyalty Customer Loyalty COVID-19
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