Skip to the main content.

Kimberly Lyons

Adjusting Your Loyalty Program For The Pandemic

While there are some perceptions that loyalty programs fall under the “set it and forget it” category, in reality, successful loyalty programs are constantly being measured, optimized, and improved. And like most business processes in 2020, loyalty...

READ MORE

What 'Keep Your Loyalty Program Simple' Actually Means

If you've researched loyalty programs or design, chances are you've run across the phrase "Keep loyalty programs simple!" But what does that mean?...

READ MORE

Here Are 6 Unexpected ROIs You Get From Investing In Customer Loyalty

If someone tries to take a lazy approach to calculating the exact return on investment (ROI) of loyalty programs, they’ll probably be in for a...

READ MORE

Why You Can’t Rely Solely On Age and Income To Determine Brand Loyalty

Developing brand loyalty among customers is useful for several reasons, from attracting new customers to retaining current ones. When customers are...

READ MORE
Here's How You Can Drive New Enrollments In Your Loyalty Program

Here's How You Can Drive New Enrollments In Your Loyalty Program

The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a...

READ MORE

Use Promotions To Put Some Excitement Into Your Loyalty Program

If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....

READ MORE

Tips For Increasing Customer Engagement In Your Loyalty Program

Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....

READ MORE

5 Ways To Grow Customer Loyalty In Tough Times

Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...

READ MORE

How Brands Can Use Loyalty Programs To Support Customers During COVID

As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or...

READ MORE
How To Ensure Customers Benefit From Their Rewards Program Points

How To Ensure Customers Benefit From Their Loyalty Program Points

Most people who join loyalty programs have experienced losing out on rewards at one time or another. The rewards that go unredeemed. The punch cards...

READ MORE