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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Kimberly Lyons

Here's How You Can Drive New Enrollments In Your Loyalty Program

Here's How You Can Drive New Enrollments In Your Loyalty Program

The barrage of online content and advertising can make it difficult to attract and hold customer attention. Brands who are looking to start a customer loyalty program or increase memberships for their existing program have to contend with dozens of...

Customer Loyalty Promotions Loyalty Program
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Use Promotions To Put Some Excitement Into Your Loyalty Program

If your loyalty program has been active for a while, you might be looking for new promotion ideas to help put some excitement into your user base....

Loyalty Customer Loyalty Promotions
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Tips For Increasing Customer Engagement In Your Loyalty Program

Long-term customer engagement is always a key goal for loyalty programs. Programs often struggle with keeping momentum going on engagement rates....

Loyalty Promotions Customer Engagement
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5 Ways To Grow Customer Loyalty In Tough Times

Customer loyalty is viewed as a challenging undertaking for companies even during periods of normalcy. As business operations across the globe are...

Loyalty Customer Loyalty COVID-19
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How Brands Can Use Loyalty Programs To Support Customers During COVID

As COVID-19 forces businesses to hurriedly change their processes and adapt to changing regulations, most companies will tend to completely halt or...

Loyalty COVID-19 Loyalty Program
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How To Ensure Customers Benefit From Their Rewards Program Points

How To Ensure Customers Benefit From Their Loyalty Program Points

Most people who join loyalty programs have experienced losing out on rewards at one time or another. The rewards that go unredeemed. The punch cards...

Loyalty Strategy Loyalty Program Rewards
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Your Loyalty Program Post-Launch Checklist

Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some...

Loyalty Loyalty Strategy Loyalty Program
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3 Ways Customer Loyalty Programs Drive Growth For B2B Companies

3 Ways Customer Loyalty Programs Drive Growth For B2B Companies

Consumer loyalty and rewards programs have only gotten more popular as more B2C companies realize the unique advantages they offer toward customer...

Customer Loyalty B2B Loyalty Loyalty Data
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Media Release: Brandmovers Launches Nespresso Sustainability Promotion To Encourage Consumer Recycling

Atlanta, GA. Brandmovers and Nespresso have launched the Nespresso #MySmallStepsSweepstakes in association with the 2019 limited-edition release of...

Promotions Media
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Mastering Loyalty Program Optimization: The Key Role of Redemption Rates

The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?

Loyalty Loyalty Strategy Loyalty Program
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