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Kimberly Lyons

Your Loyalty Program Post-Launch Checklist

Once you’ve officially launched your loyalty program, you might be overly focused on making progress. You make plans to expand and incorporate some exciting new ideas. You're tracking milestones to evaluate your progress and improve your program...

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3 Ways Customer Loyalty Programs Drive Growth For B2B Companies

3 Ways Customer Loyalty Programs Drive Growth For B2B Companies

Consumer loyalty and rewards programs have only gotten more popular as more B2C companies realize the unique advantages they offer toward customer...

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Media Release: Brandmovers Launches Nespresso Sustainability Promotion To Encourage Consumer Recycling

Atlanta, GA. Brandmovers and Nespresso have launched the Nespresso #MySmallStepsSweepstakes in association with the 2019 limited-edition release of...

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Mastering Loyalty Program Optimization: The Key Role of Redemption Rates

The effort and time a company puts into building and launching a loyalty platform makes the time after launch seem like smooth sailing. Right?

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Breakthrough Loyalty Strategies Transforming Brand Relationships

Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in...

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How To Execute Digital Promotions on Top Social Media Platforms

In today’s world, every brand wants to engage its brand advocates in social media. And there are a number of great ways to do just that, including...

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4 Benefits To Offering Rewards Wishlists In Loyalty Programs

Transform Customer Loyalty: The Power of Rewards Wishlist Functionality

It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing...

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7 Ways To Promote Your Loyalty Program and Boost Awareness

The key to any loyalty program’s success is its customers. And customers love loyalty programs – one study revealed the average American consumer...

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Loyalty Email Tactics: Proven Ways to Activate Program Members

Email marketing is one of the best methods for incentivizing customer behavior. This is especially true for loyalty programs, whose success depends...

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How To Design a Tiered Rewards Program

A common issue with customer loyalty programs is when they fail to keep customers active and engaged after the initial sign-up. The best solution is...

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