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Customer retention is one of the key benefits and the key goals of loyalty programs today. Since churn results in companies losing customers in almost equal amounts as they gain them, finding ways to retain current customers is an ongoing battle.
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In today’s world, every brand wants to engage its brand advocates in social media. And there are a number of great ways to do just that, including...
It’s no coincidence that most retailers give customers the option to create product wishlists. In addition to being a proven method for increasing...
The key to any loyalty program’s success is its customers. And customers love loyalty programs – one study revealed the average American consumer...
Email marketing is one of the best methods for incentivizing customer behavior. This is especially true for loyalty programs, whose success depends...
A common issue with customer loyalty programs is when they fail to keep customers active and engaged after the initial sign-up. The best solution is...
In today's technological landscape, consumer expectations have fundamentally transformed. Brands are now required to engage in two-way conversations,...
