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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Kimberly Lyons

Three Loyalty Program Features To Use More Often

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program, certain features and functionalities can fall into disuse. This tends to happen when those features...

Loyalty Customer Loyalty Loyalty Program
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Fun Ideas For Treating (Not Tricking) Loyalty Program Members

Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...

Loyalty Customer Loyalty Loyalty Data
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Top Indicators That Your Brand Needs A Loyalty Program

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers...

Customer Loyalty
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What Factors Influence Customer Purchasing Decisions?

There's a lot that goes into a purchase decision.

Customer Loyalty
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How To Write Loyalty Program FAQs

Including a section for Frequently Asked Questions (FAQs) is a valuable part of both running and promoting your loyalty program. Among its many uses,...

Loyalty Program
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5 Emails To Help Boost Rider Engagement In Transit Loyalty Programs

5 Emails To Help Boost Rider Engagement In Transit Loyalty Programs

Email marketing is still considered a powerful driver of customer engagement and lead nurturing by the majority of companies. Loyalty programs of...

Loyalty Loyalty Strategy
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Getting Buy-In For Your Loyalty Program

A crucial step for starting a loyalty program is getting executive buy-in for the initiative. While some companies consider loyalty programs to be a...

Loyalty Customer Loyalty Loyalty Strategy
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How To Increase Member Activity Rate Using Loyalty Program Tiers

How To Increase Your Member Activity Rate Using Loyalty Program Tiers

Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...

Loyalty Loyalty Strategy Loyalty Program Program Design
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Lessons From B2C Companies to Help B2B Companies Grow Customer Loyalty

What B2B Companies Can Learn From B2C Companies About Growing Loyalty

Most people are familiar with how organizations and companies are typically assigned to one of two sectors: B2B and B2C. It starts in the name:...

Loyalty Customer Loyalty B2B Loyalty B2C Loyalty
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3 Real-Life Examples of Loyalty Programs That Build Relationships

At Brandmovers we're firm advocates for relationship-based customer loyalty programs, not transaction-based. The concept is simple:...

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