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Kimberly Lyons

How Transit Authorities Can Build Public Transit Ridership

Change can be a good thing. While no one anticipated the massive changes that would happen to the transit agency going into 2020, transit authorities across the country and globe rose to the challenge and took the chance to implement beneficial...

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How To Boost Partner Participation In Your B2B Loyalty Program

B2B loyalty and incentive programs depend on member participation in order to be successful both from a financial perspective and to accomplish key...

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Top Benefits Of Using A B2B Loyalty and Incentive Program

Pretty much everyone is familiar with the concept of loyalty programs, but not everyone is as aware of the different ways they can positively affect...

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How To Unlock The Potential Of Your Channel Incentive Program

Channel incentive programs are a huge benefit to B2B businesses. They help forge stronger partnerships, increase sales and growth, drive better...

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3 Statistics That Show The Benefit of B2B Loyalty & Incentive Programs

While loyalty programs have long thrived in the B2C space, they’ve only recently begun to play a more prominent role in the B2B sector. As more...

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3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays

3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays

The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...

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Why Customer Retention Should Be One Of Your Program Goals

The probability of selling to an existing customer is 3x to 35x higher than selling to a new one. Yet the focus tends to be on acquiring new...

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Three Loyalty Program Features To Use More Often

When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...

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Fun Ideas For Treating (Not Tricking) Loyalty Program Members

Halloween is a great time of year to incorporate some play and fun into your loyalty program without the fright or spookiness. You can take advantage...

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Top Indicators That Your Brand Needs A Loyalty Program

Loyalty programs are everywhere these days and in every industry, from restaurants to beauty brands, to travel and B2B businesses, and the numbers...

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