4 Ways To Test and Refine Loyalty Program Bonus Offers and Incentives
Promotional offers and bonuses are a crucial part of a loyalty program strategy. They can help increase participation and motivate customers to take...
Promotions
Play by the Rules: Top Legal Guidelines For Sweepstakes, Contests, & More
Marketing promotions such as sweepstakes, contests, and instant-win games can be powerful tools for attracting new leads, boosting sales and...
What Are Advergames? Uses & Examples
Discover the world of advergames, an interactive and exciting form of video games designed to promote products, services, and brands. Created by...
Promotions 2.0 - How To Create More Effective Promotional Campaigns
Digital promotions such as sweepstakes, instant wins, contests, and more have become a crucial marketing tool for businesses of all sizes. Thanks to...
7 uses for running a digital promotion
Running a digital promotion is key to getting your customers involved with your brand and loyalty program while also giving them the chance to earn...
Three Promotions To Help Your Brand Launch A New Product
New product launches are exciting times! Your brand has gone through the process of designing concepts, building and testing, and making final...
Prizing Strategy – The Quantity Over Quality Debate
There are several factors that play a part in determining what prizes are included in digital promotions. Between budgets, timing, themes, consumer...
Bouncing Back From Inflation Using Loyalty Programs & Promotions
With the rise of inflation, it is more important than ever to demonstrate the importance of your loyalty program and offering promotions to your...
Year of Promotions: Quick Guide to Setting Up A Promotional Calendar
Setting up your content calendar for the year is an exciting task but can seem daunting. This is the time to get an overview of what your content...
A Guide To Promotion Types
Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S.,...