What Is Point Breakage In Loyalty Programs And Why Should You Care?
There are many moving parts and elements of a customer loyalty or incentive program that contribute to its success. One of those elements is ensuring...
Loyalty Program (5)
Moving From Transaction-Based To Engagement-Based Loyalty Programs
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
Identify & Implement Engagement Drivers For Your Channel Program
Channel engagement is a hot topic of discussion among B2B marketers for good reason. Quality channel partner and customer engagement is proven to...
Ways to Incorporate Gamification Into Your Loyalty Program
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...
How to Use Pending Points In B2B Incentive or Loyalty Programs
Whether rewarding users for updating their profile, completing training courses, or selling a product - loyalty program efficacy is only as good as...
Loyalty Stats That Prove The Value of Loyalty Programs
Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...
3 End-of-Year Opportunities Grow Customer Loyalty During The Holidays
The end of the year is always a great time for reflection. People everywhere take the time to look back at the past year: the events that happened,...
Three Loyalty Program Features To Use More Often
When done correctly, loyalty programs are full-time jobs for marketers. But even though marketers are actively engrossed in running their program,...
How To Write Loyalty Program FAQs
Including a section for Frequently Asked Questions (FAQs) is a valuable part of both running and promoting your loyalty program. Among its many uses,...
How To Increase Your Member Activity Rate Using Loyalty Program Tiers
Ongoing customer engagement is what gives life to loyalty programs. Whether you're running an existing loyalty program or about to launch one for the...