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Marketing B2B Loyalty and Incentive Programs: A How-To Guide

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Cara Panosian

Ways to Incorporate Gamification Into Your Loyalty Program

Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to feel as though they are playing a game as a way to motivate and encourage participation. Gamifying a...

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4 Emails to Successfully Onboard New Loyalty Program Members

Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the...

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Loyalty Stats That Prove The Value of Loyalty Programs

Using past years' gathered statistics is a crucial part of making your marketing plan for the upcoming year. Looking through the numbers and data...

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What Are Your Loyalty Metrics Telling You?

Loyalty metrics are key for gauging how your loyalty program is performing. These metrics are important to know and keep track of because they keep...

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How Loyalty Programs Are Important For Collecting First-Party Data

In recent years, customer experience has become more important within the buying journey. In order to provide better customer experiences, companies...

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6 Reasons Why Your Customer Loyalty Program Isn’t Showing Results

Understanding Why Your Customer Loyalty Program Isn’t Showing Results

Customer loyalty programs are a great way for companies to build long-lasting relationships with their customers and reward them for being repeat...

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How to Re-Engage at Risk Customers

When it seems as though a customer is starting to distance themselves, there are still things that you can do to re-engage them and make them a more...

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Understanding Customer Churn

Customer churn is one of the most important things to understand when you are growing your business. It is the percentage of your consumers that have...

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Why Building Brand Trust is Important

Being a brand that people trust is a key component to building brand loyalty- a survey states that 83% of customers will happily recommend a brand to...

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Four Ways To Increase Customer Lifetime Value

Four Ways To Increase Customer Lifetime Value

Understanding how to create a lasting relationship with your customers is a key part of running and growing your business. A key step is to...

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