At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to get ahead on your strategy for the year. While a lot of trends stay consistent, it’s important to...
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Running promotions can be daunting because there are many options to choose from when deciding what will work best for your brand. In the U.S.,...
No matter how well people like your product, your customer service plays a significant role in their opinion of your company and program. Customers...
Communication is key for a great business, especially when it comes to increasing customer loyalty. Communication helps to build consumer trust,...
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...
Gamification is a strategic element business’ use to enhance their systems, services, organizations, and activities. They want their customers to...
Onboarding is one of the most important processes for helping your loyalty program succeed. If you don’t create a connection and engage with the...
