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As we step into 2023, the landscape of B2B loyalty and incentive programs is poised for significant transformation. Businesses are increasingly recognizing the importance of building strong, lasting relationships with their partners and customers,...
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Setting up your content calendar for the year is an exciting task but can seem daunting. This is the time to get an overview of what your content...
At the beginning of every year it is important to sit down and take a look at upcoming trends in the industry and determine what your team can do to...
The digital market landscape evolves at a breakneck pace, driven by technological advancements and changing consumer behavior. As a result, marketing...
Customer expectations have skyrocketed. More and more consumers want not only quality products but also exceptional service experiences. Retailers...
In today’s highly competitive market, customer loyalty is more crucial than ever. It’s not just about making a sale; it's about building...
When you're a business marketing your services, it is important to make sure that you are reaching all aspects of your audience and not solely...
When a loyalty program is solely focused on rewarding transactional behaviors they are missing out on the chance to build real long-lasting customer...
Dynamic Segmentation is the process of identifying a group of people within your target audience who share common attributes based on real-time data...
In the past couple years companies have seen an increase in the need to offer customers more value and customization in order to stay ahead of...
