The Role of Promotions in Growing Sales Among B2B Customers
Think promotions are just for B2C brands? Think again. Discounts, sweepstakes, and loyalty rewards have long been the go-to tactics for driving sales...
Loyalty Program
Unlocking Customer Retention - Top Loyalty Program Features for 2025
Customer loyalty is harder to earn than ever. In a crowded market where brands fight for attention, outdated loyalty programs often fail to engage...
Creating Seamless Customer Journeys with Loyalty Programs in 2025
Many businesses struggle to align loyalty programs with the broader customer journey, leading to disjointed experiences and missed opportunities to...
Rewarding Loyalty: Finding the Balance Between High-Value and Low-Cost Rewards
Designing an effective rewards structure for a customer loyalty program is crucial for fostering long-term relationships with customers and enhancing...
How Enterprise Companies Use Loyalty Program Data
Loyalty programs have come a long way since their inception. Once considered a simple tool to encourage repeat purchases, these programs have evolved...
Gamification In Loyalty Programs: How to Ramp Up Customer Interactions
In a landscape where customer loyalty can make or break a brand, marketing professionals are constantly looking for strategies to keep customers...
Celebrate a Life Well Nourished with GT's Living Foods New Loyalty Program, Powered By Brandmovers
In a world where health-conscious decisions are more valuable than ever, GT's Living Foods stands as a beacon for those seeking wellness from within....
Go Beyond Discounts: Using Experiential Retail to Build Brand Loyalty
In today’s fiercely competitive market, brand loyalty is more valuable than gold. Some brands find success in attracting customers using discounts....
Thinker's Guide: Push the Boundaries of Hyper-Personalization, But Avoid Being Creepy
The Thinker’s Guide to Loyalty Part 2 Personalization has become a cornerstone for building authentic brand experiences and relationships in consumer...
Proven Strategies To Help Build CPG Customer Loyalty
Customer loyalty is the driving force behind sustainable growth in the Consumer Packaged Goods (CPG) industry. In a world filled with choices, loyal...