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Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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Barry Gallagher

Barry Gallagher is a loyalty and digital marketing strategist at Brandmovers, where he leads content strategy across B2C and B2B loyalty programs. He writes on program design, engagement mechanics, and the data signals that separate high-performing loyalty programs from the rest.

Blog Post by Barry Gallagher

06/30/2619 min read

How to Launch a Loyalty Program in 90 Days

Planning a 90-day loyalty launch? Discover the MVP essentials, common timeline risks, ...
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06/25/2619 min read

Loyalty Program Business Case: CEO, CFO, CTO & CMO Arguments

Secure loyalty program approval with tailored cases for CEOs, CFOs, CTOs, and CMOs, plus ...
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06/24/2620 min read

Loyalty Program ROI: The Complete Calculation Framework

Build a loyalty business case that survives CFO scrutiny with control groups, cost ...
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06/23/2620 min read

Subscription Loyalty Programs: Reducing Churn Beyond the Trial Period

Annual plans cut churn by 51%. Discover loyalty tactics that drive engagement, improve ...
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06/18/2623 min read

Loyalty Platform Migration: Complete Guide to Switching Without Losing Data

Switching loyalty platforms starts with data, not technology. Learn what must migrate, ...
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06/17/2623 min read

DTC & E-Commerce Loyalty Programs: Shopify App vs. Full-Service Platform

DTC customer acquisition costs keep rising. Learn how loyalty platform needs evolve and ...
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06/16/2624 min read

Loyalty Platform RFP: 30 Questions That Expose Real Vendor Capability

Most loyalty RFPs focus on features. Use 30 vendor questions, a weighted scoring ...
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06/11/2622 min read

B2B Channel Loyalty Programs: Manufacturer & Distributor Guide 2026

Explore the complete B2B channel loyalty framework for distributors, with tiers, MDF, ...
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06/10/2625 min read

AI-Driven Next Best Action in Loyalty: Beyond Next Best Offer

Discover how Next Best Action goes beyond Next Best Offer with the right offer, channel, ...
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06/09/2611 min read

SPIFF vs. MDF vs. Commission: When to Use Each

SPIFF, MDF, and commission each change a different behavior. Learn what each does and ...
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