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Ever scrolled through your phone and realized you've got apps you haven't touched in months? You're not alone. The average smartphone user has 80 apps installed, but actively uses only 9 of them regularly. That's like having a toolbox full of...
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How public transportation is finally catching up to the loyalty game – and why marketers should care
Let me ask you something: how many loyalty cards are stuffed in your wallet right now? And honestly, how many of those do you actually use? If you're...
Introduction Marketing alcoholic beverages and tobacco products has always been a high-stakes game. On the one hand, these industries have massive...
Customer loyalty isn't just about points, discounts, or clever marketing campaigns—it's about understanding the deep psychological drivers that...
In today's hyper-competitive marketplace, SMS loyalty programs have emerged as a game-changing strategy for building lasting customer relationships....
You know that feeling when you think you understand your customers, only to watch them abandon ship for a competitor? Yeah, we've all been there. The...
Introduction In today's hyper-competitive retail landscape, Executive Member Rewards programs have emerged as the ultimate differentiator for...
Why Your Gut Isn't Enough Anymore Let's be honest—we've all been there. You're sitting in a meeting, trying to explain why your loyalty program isn't...
Remember when loyalty meant collecting stamps in a coffee shop booklet? Those days are long gone. The loyalty landscape has shifted so dramatically...
