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Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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Barry Gallagher

Barry Gallagher is a loyalty and digital marketing strategist at Brandmovers, where he leads content strategy across B2C and B2B loyalty programs. He writes on program design, engagement mechanics, and the data signals that separate high-performing loyalty programs from the rest.

Blog Post by Barry Gallagher

07/14/2620 min read

Loyalty Program Quiet Quitters: Re-Engagement Guide for Dormant Members

Reduce silent loyalty attrition with a framework for detecting disengagement, identifying ...
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07/09/2617 min read

Gamified Data Collection: Zero-Party Data Without Boring Surveys

A gamified zero-party data guide for loyalty: six mechanics, a progressive-profiling ...
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07/07/2618 min read

Loyalty Program RFP Scorecard & Vendor Evaluation Guide

A loyalty platform RFP scorecard: 25 weighted criteria, real-time demo scripts, & 7 ...
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07/02/2616 min read

F&B Loyalty Programs: QSR vs. Fast Casual vs. Full Service 2026 Guide

QSR, fast casual, and full-service loyalty programs need different designs. The 2026 ...
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07/01/2620 min read

2026 Sweepstakes & Promotions Compliance Guide

2026 promotions compliance: the lottery tripwire, NY/FL/RI registration, FTC social-media ...
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06/30/2619 min read

How to Launch a Loyalty Program in 90 Days

Planning a 90-day loyalty launch? Discover the MVP essentials, common timeline risks, ...
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06/25/2619 min read

Loyalty Program Business Case: CEO, CFO, CTO & CMO Arguments

Secure loyalty program approval with tailored cases for CEOs, CFOs, CTOs, and CMOs, plus ...
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06/24/2620 min read

Loyalty Program ROI: The Complete Calculation Framework

Build a loyalty business case that survives CFO scrutiny with control groups, cost ...
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06/23/2620 min read

Subscription Loyalty Programs: Reducing Churn Beyond the Trial Period

Annual plans cut churn by 51%. Discover loyalty tactics that drive engagement, improve ...
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06/18/2623 min read

Loyalty Platform Migration: Complete Guide to Switching Without Losing Data

Switching loyalty platforms starts with data, not technology. Learn what must migrate, ...
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