BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards
Barry Gallagher is a loyalty and digital marketing strategist at Brandmovers, where he leads content strategy across B2C and B2B loyalty programs. He writes on program design, engagement mechanics, and the data signals that separate high-performing loyalty programs from the rest.
Blog Post by Barry Gallagher
06/23/2621 min read
Subscription Loyalty Programs: Reducing Churn Beyond the Trial Period
Annual plans cut churn by 51%. Discover loyalty tactics that drive engagement, improve ...
Start Reading
06/18/2623 min read
Loyalty Platform Migration: Complete Guide to Switching Without Losing Data
Switching loyalty platforms starts with data, not technology. Learn what must migrate, ...
Start Reading
06/17/2623 min read
DTC & E-Commerce Loyalty Programs: Shopify App vs. Full-Service Platform
DTC customer acquisition costs keep rising. Learn how loyalty platform needs evolve and ...
Start Reading
06/16/2624 min read
Loyalty Platform RFP: 30 Questions That Expose Real Vendor Capability
Most loyalty RFPs focus on features. Use 30 vendor questions, a weighted scoring ...
Start Reading
06/11/2622 min read
B2B Channel Loyalty Programs: Manufacturer & Distributor Guide 2026
Explore the complete B2B channel loyalty framework for distributors, with tiers, MDF, ...
Start Reading
06/10/2625 min read
AI-Driven Next Best Action in Loyalty: Beyond Next Best Offer
Discover how Next Best Action goes beyond Next Best Offer with the right offer, channel, ...
Start Reading
06/09/2611 min read
SPIFF vs. MDF vs. Commission: When to Use Each
SPIFF, MDF, and commission each change a different behavior. Learn what each does and ...
Start Reading
06/04/2621 min read
Construction and Building Materials Loyalty Programs for Manufacturers
Discover the complete loyalty design guide for building materials manufacturers, from ...
Start Reading
06/03/2622 min read
Channel Incentive Fraud: How Distributors Game Rebate Programs (And How to Stop It)
Here's how channel incentive fraud works, how to detect it, and how to design it out of ...
Start Reading
06/02/2618 min read
Mobile Wallet Loyalty: Apple Wallet, Google Wallet, and the Cardless Future
79% prefer loyalty programs without cards. Discover how wallet passes support dynamic ...
Start Reading