BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards
Barry Gallagher is a loyalty and digital marketing strategist at Brandmovers, where he leads content strategy across B2C and B2B loyalty programs. He writes on program design, engagement mechanics, and the data signals that separate high-performing loyalty programs from the rest.
Blog Post by Barry Gallagher
04/23/26
Sustainability Loyalty Programs: Reward Green Behaviors Without Greenwashing
Introduction 51.96% of consumers say they would remain loyal to a brand with eco-friendly ...
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04/22/26
Automotive Dealer Incentive Programs: 2026 OEM Marketer's Guide
Introduction Automotive OEM incentives represent one of the most complex and commercially ...
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04/21/26
Pharmaceutical Channel Loyalty: Retaining Distributors & Pharmacies
Introduction
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04/16/26
Loyalty Program ROI: A CFO-Ready Business Case Template for 2026
Introduction Loyalty programs generate an average 5.2 times more revenue than they cost — ...
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04/15/26
Composable Loyalty Architecture: What Marketers Should Know Before Buying
Introduction Your next loyalty platform decision will be shaped by a word you may have ...
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04/14/26
The 2026 Guide to Coalition Loyalty Programs for B2B and B2C Marketers
Introduction Customers do not live inside a single brand's ecosystem. They buy groceries, ...
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04/09/26
Agentic AI in Loyalty Programs: What It Means for Your Marketing Team
Introduction Usage of AI in loyalty program management grew from 37.1% to 51.4% between ...
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04/07/26
The Loyalty Perception Gap: Why Members Don’t Feel Your Program’s Value
Introduction 82.6% of marketers believe their loyalty program makes members feel ...
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04/02/26
Designing B2B Next Best Offers: Channel Incentives That Drive Pull-Through
Most channel incentive programs are designed once and deployed uniformly. Every ...
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03/31/26
How Brand Purpose Shapes Loyalty Program Design
Introduction Many loyalty programs produce respectable redemption rates and then lose ...
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