BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards
Barry Gallagher is a loyalty and digital marketing strategist at Brandmovers, where he leads content strategy across B2C and B2B loyalty programs. He writes on program design, engagement mechanics, and the data signals that separate high-performing loyalty programs from the rest.
Blog Post by Barry Gallagher
06/03/2622 min read
Channel Incentive Fraud: How Distributors Game Rebate Programs (And How to Stop It)
Here's how channel incentive fraud works, how to detect it, and how to design it out of ...
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06/02/2618 min read
Mobile Wallet Loyalty: Apple Wallet, Google Wallet, and the Cardless Future
79% prefer loyalty programs without cards. Discover how wallet passes support dynamic ...
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05/26/2617 min read
What CFOs Need to Know About Loyalty Program Liability in 2026
Loyalty points create balance sheet liabilities under ASC 606 and IFRS 15. Learn what ...
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05/21/2622 min read
Distributor Incentives: Shifting from Rebates to Value-Based Loyalty
Rethink distributor incentives. Use sell-through data, MDF, training, and mid-year ...
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05/19/2618 min read
Incentive Compliance in Regulated Industries: A Marketer’s Guide
Incentives aren’t unethical—but in regulated industries, design determines compliance. ...
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05/14/2617 min read
Millennial vs Gen Z Loyalty: How to Design Programs for Both
Learn how loyalty programs should differ for Millennials and Gen Z across rewards, ...
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05/13/2622 min read
CPG Loyalty Programs: How Brands Without Retail Relationships Build First-Party Data Assets
Receipt validation gives CPG brands visibility beyond retail. Capture full-basket, ...
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05/12/2619 min read
Telecommunications Loyalty Programs: Retention Strategies
Discover telecom loyalty strategies that cut churn through tenure rewards, bundles, and ...
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05/07/2623 min read
Gamification in Loyalty Programs: Beyond Points and Badges
Gamification boosts loyalty engagement when designed around behavioral psychology. Learn ...
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05/06/2619 min read
Loyalty Programs and Promotions: The Hidden Cost of Separate Platforms
68% of brands struggle with data silos. See why separate platforms reduce impact and how ...
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