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Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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Barry Gallagher

Barry Gallagher is a loyalty and digital marketing strategist at Brandmovers, where he leads content strategy across B2C and B2B loyalty programs. He writes on program design, engagement mechanics, and the data signals that separate high-performing loyalty programs from the rest.

Blog Post by Barry Gallagher

07/30/2616 min read

Build vs. Buy a Loyalty Platform: A Framework for Making the Right Decision

Should you build a custom loyalty platform or buy one? The six-criteria framework, the ...
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07/28/2617 min read

Technical & Strategic Guide to Receipt Validation in Loyalty Programs

Receipt validation is a 5-stage pipeline that yields either a transaction confirmation or ...
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07/23/2618 min read

Streaming Loyalty Programs: Watch-and-Earn and Churn Prevention

Streaming churn hit 5.5% monthly by 2025. Watch-and-earn, fan engagement, and the margin ...
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07/21/2619 min read

Loyalty Program Consolidation: The M&A Playbook

Merging two loyalty programs: consolidation model selection, points conversion, member ...
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07/16/2621 min read

Healthcare Distributor Loyalty: AKS-Compliant Channel Incentive Design

The AKS, Sunshine Act, OIG safe harbor, and AdvaMed Code framework for compliant medical ...
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07/14/2620 min read

Loyalty Program Quiet Quitters: Re-Engagement Guide for Dormant Members

Reduce silent loyalty attrition with a framework for detecting disengagement, identifying ...
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07/09/2617 min read

Gamified Data Collection: Zero-Party Data Without Boring Surveys

A gamified zero-party data guide for loyalty: six mechanics, a progressive-profiling ...
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07/07/2618 min read

Loyalty Program RFP Scorecard & Vendor Evaluation Guide

A loyalty platform RFP scorecard: 25 weighted criteria, real-time demo scripts, & 7 ...
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07/02/2616 min read

F&B Loyalty Programs: QSR vs. Fast Casual vs. Full Service 2026 Guide

QSR, fast casual, and full-service loyalty programs need different designs. The 2026 ...
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07/01/2620 min read

2026 Sweepstakes & Promotions Compliance Guide

2026 promotions compliance: the lottery tripwire, NY/FL/RI registration, FTC social-media ...
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