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Unlock Your Brand's Potential 

Boost customer engagement and fuel revenue growth with strategic loyalty and promotions programs. 

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Barry Gallagher

Blog Post by Barry Gallagher

24 min read

Marketing Strategies for the Evolving U.S. Alcohol Industry

Executive Summary The U.S. alcohol industry is undergoing unprecedented transformation as ...
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23 min read

Gamification in Sports: The Ultimate Marketing Playbook for 2025

In today's hyper-competitive sports landscape, capturing and maintaining fan attention ...
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10 min read

How to Keep Your Loyalty Program Fresh: 7 Steps That Actually Work

You know that feeling when you finally launch your loyalty program? It's like watching ...
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7 min read

How to Create an Innovative Hotel Loyalty Program for Guest Retention

Introduction The hospitality industry faces an unprecedented challenge: 60% of travelers ...
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10 min read

Customer Loyalty Trends 2025: A Guide to What's Actually Working

Look, I'll be honest with you. If you're still running the same points-and-discounts ...
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15 min read

What Is the RFP Process? A Complete Guide for Marketers

The Request for Proposal (RFP) process is the backbone of strategic procurement, enabling ...
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8 min read

Grocery Loyalty Programs: Essential Features Driving Customer Retention

In today's competitive retail landscape, grocery loyalty programs are crucial for ...
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10 min read

Customer Journey Mapping: The Complete Guide for Marketers

Ever wonder why some brands just get their customers while others seem to fumble at every ...
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18 min read

Strategic Partnerships: Moving Beyond Vendor Relationships for Growth

In today's hyper-competitive marketplace, the traditional vendor-customer relationship is ...
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11 min read

B2B Customer Churn Analysis: Spot Early Warning Signs

Customer churn is a silent threat to B2B companies, quietly undermining growth and profit ...
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