Customer Loyalty Program Trends | Brandmovers

Cruises.com Launches New Loyalty Program, Powered By Brandmovers

Written by Kimberly Lyons | 02/18/25

For travel lovers, every cruise is a chance to escape to paradise. But what if your journey could be even more rewarding, every step of the way? With the launch of Cruises.com Rewards, the first-ever points-based rewards program in the cruise industry, travelers can now experience a whole new level of loyalty that adds value at every stage of their cruise booking adventure.

With the help of Brandmovers, Cruises.com is setting sail toward a new horizon by offering customers unprecedented flexibility, value, and opportunities to earn and redeem rewards on every cruise they book. 

 

A Rewarding Journey with Cruises.com Rewards


Cruises.com Rewards is here to make loyalty more rewarding than ever before. After joining the program, cruisers can earn points on every cruise they book—and then enjoy the flexibility to redeem those points instantly for Onboard Credit, cash back, exclusive merchandise, and more, all while booking their next getaway. No waiting, just instant gratification.

The program doesn’t stop at cruise bookings either. Travelers can rack up points by completing simple tasks, like updating their profiles or answering quick surveys. It’s all designed to reward you for doing what you already love—planning and booking your dream cruise

Unlock More Benefits, Every Step of the Way

 

Cruiser who join Cruises.com Rewards will gain access to a range of benefits tailored to their preferences:

  • Earn Points on Every Cruise: Every cruise booked through Cruises.com earns points, no matter which cruise line you choose. This means you can maximize your rewards with every trip you take.
  • Redeem Points Instantly: Use your earned points right away on the cruise you're booking for Onboard Credit, cash back, or other valuable rewards.
  • Track Loyalty Numbers in One Place: Keep all your cruise line loyalty numbers organized in one convenient location, making it easier to stay on top of your rewards.
  • Flexible Redemption Options: Points can be redeemed for a variety of perks, from onboard spending and cashback to exclusive merchandise and travel benefits.
  • Exclusive Offers and Promotions: Members will have access to personalized deals, including military discounts, special promotions, and customized offers based on their preferences. 

Learn more about the program here

Why Loyalty Matters in Travel


In today’s world, loyalty means more than just a transaction—it’s about building real connections Retaining a loyal customer is just as important as acquiring a new one, if not more so. And in the travel industry, where passion and adventure are at the heart of every journey, loyalty programs have the power to transform how customers engage with brands.

Loyalty programs like Cruises.com Rewards help foster deeper connections between brands and customers by offering consistent value, engagement, and personalized benefits that go beyond the transaction. When travelers feel appreciated and rewarded, they’re more likely to continue choosing Cruises.com for their future bookings.

As travel continues to evolve, rewards programs—especially those that offer real-time redemption and flexible options—become essential for enhancing the customer experience. Cruises.com Rewards empowers cruisers to make the most of their trips, providing tangible rewards that add extra value and satisfaction to their travels

 

About Brandmovers


Brandmovers is a global leader with over 20 years of experience in designing and executing innovative customer loyalty and engagement programs that build genuine connections between brands and their customers. Our company offers both enterprise-level and SaaS-based customer loyalty platforms that combine best-in-class loyalty mechanics, rewards, analytics, and integration technology, e
nabling B2C and B2B businesses to create engaging customer experiences that deliver value and grow customer-brand affinity across every touchpoint.

To learn more view Brandmovers' enterprise customer loyalty solutions or our customer loyalty and incentives solutions

Interested in a live demonstration? Connect with our team today to get started. 


About Cruises.com

Cruises.com is the smart way to book. Our team of Travel Experts makes it easy to find and book the perfect cruise, offering a seamless, stress-free experience. Customers enjoy all cruise line promotions plus unlock exclusive perks through Cruises.com Rewards. For more information, visit Cruises.com, like us on Facebook at Cruises.com, or follow us on Instagram @cruisescom.