BLOYL Customer loyalty Platform
Enterprise customer loyalty platform for engagement, promotions, and rewards
Barry Gallagher is a loyalty and digital marketing strategist at Brandmovers, where he leads content strategy across B2C and B2B loyalty programs. He writes on program design, engagement mechanics, and the data signals that separate high-performing loyalty programs from the rest.
Blog Post by Barry Gallagher
10/30/2515 min read
7 Ways To Promote Your Loyalty Program and Boost Awareness
Learn 7 proven strategies to boost loyalty program visibility and customer engagement.
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10/28/255 min read
Top 10 FAQs about Loyalty Program Providers Going Into 2026
Answers to top loyalty software questions to help your 2026 program succeed.
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10/28/2514 min read
How to Design, Run, and Measure Sales Performance Incentives That Actually Work
SPIFF programs drive short-term sales lift — but design determines whether they produce ...
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10/23/2514 min read
Mastering Loyalty Program Optimization: Redemption Rates
Low redemption rates? Identify root causes fast and fix them with a proven framework and ...
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10/21/2515 min read
Why Age and Income Don't Define Brand Loyalty Anymore
Discover why brand loyalty is no longer tied to age or income.
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10/16/2514 min read
Channel Incentive Programs: 3 Factors for Lasting Success
Discover 3 key aspects that make channel incentive programs succeed.
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10/14/2511 min read
Critical Steps to Build Effective B2B Incentive Programs
Learn 4 critical points to design B2B incentive programs that work.
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10/09/2517 min read
Post-Purchase Strategy: Proven Loyalty-Building Ideas
Discover tactics to boost loyalty after purchase and drive repeat sales.
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10/07/2525 min read
10 Instant Win Giveaway Ideas That Drive Engagement
Discover 10 instant win giveaway ideas to boost audience engagement every time.
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10/02/2514 min read
Loyalty Program Data Analytics: The 10 Challenges That Prevent Programs from Using Their Own Data
Only 9% of loyalty program owners face no data challenges. Here's what the other 91% are ...
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